Early Inspiration and Healthcare Leadership
Raised by physician parents, Simone’s passion for helping others was ignited at an early age. She saw firsthand the impact compassionate care can have on individuals and communities, inspiring her to pursue a career in healthcare. Simone earned a Bachelor’s degree in Business Administration from Flagler College and a Master’s in Health Administration (MHA) from the University of Florida. She quickly established herself as a change agent in the industry, leading a large physician practice group at a major health system and spearheading national clinical programs that made safe, high-quality care more accessible. In these roles, Simone focused on optimizing patient experience and outcomes, leveraging her expertise to drive innovation in care delivery. A lifelong learner, she also earned professional certifications in change management, Lean Six Sigma process improvement, and customer experience leadership—skills she applied to lead successful organizational transformations centered on quality care and patient satisfaction.
Simone’s healthcare leadership experience also exposed her to gaps in traditional medicine. She recognized that many emerging, science-backed wellness therapies—such as therapeutic peptides and hormone optimization—were not widely understood or offered in mainstream clinical settings. After personally exploring therapies like glucagon-like peptides to enhance her own health, Simone became determined to educate others about these powerful tools. This realization strengthened her resolve to transform health delivery in the U.S., ensuring people have access to solutions that clinicians may not be formally trained in, delivered through convenient, digitally enabled care.
Entrepreneurial Journey: Co-Founding Vivoro
Simone’s vision of a more accessible and empowering healthcare experience led her to co-found Vivoro. The spark for Vivoro came while the couple lived in Washington, D.C., where Simone was managing a physician practice group for a major health system and Chris was launching a specialized banking program for physicians. They met on Match.com and quickly discovered a shared entrepreneurial spirit and a mutual dedication to wellness. Combining Simone’s healthcare expertise with Chris’s business acumen, they set out to build a new kind of telehealth company—one that bridges evidence-based medical support with the power of community.
Simone and Chris work closely to bring Vivoro’s mission to life. Simone plays a pivotal role in shaping Vivoro’s patient-centric model and compassionate culture, ensuring that the organization’s core values guide every aspect of the platform. Under her leadership, The Vivoro Collective was born: a welcoming community where individuals support each other in their health journeys. From weight loss and athletic performance to longevity, sexual wellness, and skin and hair health, Simone has overseen the development of programs that treat the whole person. Her approach balances modern medicine with nutrition, fitness, and lifestyle coaching, reflecting Vivoro’s commitment to community support, education and empowerment, holistic wellness, and inclusivity in care.
Personal Life and Commitment to Wellness
A lifelong fitness enthusiast, Simone is a firm believer in practicing what she preaches when it comes to health. She is an avid weightlifter and hiker, and she loves experimenting with nutritious recipes—habits that underscore her commitment to holistic wellness. Now based in Fort Mill, South Carolina, Simone and Chris are proud parents to three young sons. Balancing her role as an entrepreneur and mother, she remains deeply involved in her local community and finds everyday inspiration in helping others thrive.
In both her personal and professional life, Simone embodies the values at the heart of Vivoro, which translates to “golden life”. She fosters a sense of community wherever she goes and empowers those around her with knowledge and encouragement.
“Women deserve to be informed, equipped, and unapologetically in charge of their health.”
This conviction guides Simone’s approach to Vivoro, as she strives to create a healthcare experience where every individual feels respected, educated, and confident on their wellness journey. She remains committed to championing a world where everyone can take charge of their health—free from stigma and supported by a compassionate community.